Our target audience is the group D and above. This is because people in this category are most likely to actively purchase the film, or watch it at a cinema, however those in group in E are more likely to passively anticipate the film, so will not follow up on buying the DVD or merchandise; possibly for financial reasons as well as interest levels. Below the image shows our target audience highlighted in blue.
The age group that our institution is aiming our product at is 16 - 25. This is because this is the age group that stereotypically most use social 'networks', and the whole short film is based upon the use of networks.
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